AB
The Advisor Bench
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Practitioner‑led Buyer Rooms that de‑risk GTM

In 3–8 hours, sit with real enterprise buyers (CIO/CTO + senior practitioners) and get blunt, NDA‑governed feedback on your message, roadmap, and launch plan. You'll receive a transcript and an insight summary within 7 days.

  • • Designed + moderated by Keith Townsend — executive technologist and former PwC consultant.
  • • Built for GTM/AR leaders at major enterprise tech vendors (cloud providers, SaaS data platforms, infrastructure OEMs).

What buyers tell you here (and nowhere else)

  • • Where your message breaks for CIOs vs. platform teams
  • • What would actually trigger a second meeting
  • • Which proof points your CMO can take to the board
  • • What to cut from your demo, and what to double down on

Why this matters now

No scare tactics. Just the immovable realities your team already faces.

Calendars are the real boss

Board reviews, budget locks, and launch dates don't move. If your message isn't validated before those moments, you're betting a quarter on a hunch.

Cost of delay > cost of the room

Misaligned GTM burns sales productivity and media dollars. A single quarter of rework dwarfs the cost of a Buyer Room.

Internal echo chambers are expensive

You can iterate internally forever. What you can't generate yourself is blunt buyer truth before you ship.

Buyer Room — formats & pricing

Core — Virtual
$75,000

3–4 hour Zoom panel • 5–6 enterprise practitioners

Core — In‑Person
$125,000

6‑hour moderated session • 5–6 senior IT leaders

Signature — Full‑Day
$200,000

Full‑day • 7–9 Enterprise CxOs • includes travel + networking dinner

50% due at booking. Honoraria + logistics handled end‑to‑end.

Proof without puffery

Startup Private Cloud OEM (Infrastructure)

Shifted messaging to emphasize ROI, operational simplicity, and survivability based on buyer guidance. Result: clearer sales narrative; accelerated follow‑ups.

One of the Big Three Cloud Providers (Platform)

CxO session surfaced deal‑trigger proof points; refined demo and board‑level storyline.

SaaS Data Management Company (Analytics)

Executive‑level feedback clarified the enterprise play and activation plan for growth.

How it works

  1. Scope

    60‑min discovery to lock goals, personas, and outcomes. We co‑draft the question set.

  2. Source

    We recruit 5–9 qualified buyers/practitioners. Honoraria + logistics handled end‑to‑end.

  3. Session

    Moderated by Keith Townsend. You engage, ask follow‑ups, and hear unfiltered truth.

  4. Synthesis

    Within 7 days: transcript + 2–3 page insight summary with prioritized actions.

Let's see if this fits your launch window

Send a note with your target date, audience, and success criteria. We'll reply within one business day.

Email Keith

Prefer async advisory? Ask about the Executive Advisory Retainer ($12K/mo, 3‑month minimum).

What to include

  • • Launch / board / budget timeline
  • • Personas you need in the room
  • • What "success" looks like for you

Availability

We book 1–2 rooms per month. Lead time: ~6–8 weeks for Signature, ~3–4 weeks for Core. Expedited slots available.